Dynamic Experience Report

Dynamic Experience report shows the performance of the different variations for each of the dynamic experiences created and published to the site.

On the Omnichannel Personalization dashboard page, go to Reports > Dynamic Experiences. The Experience Reporting page is displayed.

Filters

Date Range

The Date Range filter allows you to specify a custom date range by selecting start date and end date, or you can select from a list of presets, such as Week, Month, Quarter, and Year.

Channel

The Channel filter allows you to drill down to specific ways your users are looking at and interacting with recs. This affords you the opportunity to choose specific channel.

Metrics

Users can also choose between several metrics. Changing the chosen metric will immediately refresh the chart and table.

The following metrics are tracked on the Experience Reporting:

• Visits: Unique customer visits that are identified by the retailer and passed to Algonomy through the JavaScript instrumentation or an API call.

• Views: Number of views of the dynamic experience variation.

• Clicks: Number of clicks of the dynamic experience variation.

  IMPORTANT: The clicks are tracked for a dynamic experience created using a standard template. But the clicks are not automatically tracked, for a dynamic experience created using a custom template, because the DOM elements that perform the click do not contain the necessary class name to track the click event. For an element to initiate the call to track a click event it must contain the 'click-trigger' class. This class must be added while creating or editing the template HTML. The standard templates contain this class in the HTML by default.

  Add the below 'click-trigger' class in your custom template for a button to trigger the event when clicked:

  Copy

  <button class="click-trigger">
  <img src="https://img.lojasrenner.com.br/banner/socialminer/ic-close.svg" alt="Fechar">
  </button>

  

• Add to Cart Rate: Total number of Add to Carts / Total Views

• Sales: Total number of sales

• Orders: Number of orders

• Click Through Rate: Total clicks / Total views

• View Conversion Rate: Total orders / Total views

• Click Conversion Rate: Total orders / Total clicks

• View Revenue Per Visit: Total sales / Total views

• Click Revenue Per Visit: Total sales / Total clicks

• View Converted Visits: Total number of visits resulted in a purchase after a variation view event

• Click Converted Visits: Total number of visits resulted in a purchases after a variation click event

• View based ATC Visits: Visits where a user viewed a dynamic experience variation (through the variation event) as part of the visit and then added the Item to the cart (through ATC view event) then It is considered as View based ATC Visit.

  Note: ATC view event is captured as part of avro logs rather than ATC click event.

• Click Sales: Total sales generated after a variation is clicked

Lift and Confidence

Lift and Confidence level is displayed in the dynamic experience report to help the users in variation testing using statistical analysis to determine if it is significant.

Lift and Confidence is displayed to the following metrics for all the variations except the base variation.

• Add to Cart Rate

• Click Through Rate

• View Conversion Rate

• Click Conversion Rate

• View Revenue Per Visit

• Click Revenue Per Visit

Experience

By selecting Experience, you can view both graph visualization and table loaded with the different variations created as part of the experience.